The history of digital marketing is a fairly new field, but in the last 5 years, marketing on digital platforms has exploded. Though the popularity and success of different platforms differ depending on your industry and consumer behavior within your target market, platforms cover search engines, all social media channels, mobile apps, websites, as well as email.
This rapidly growing industry may overwhelm you, but it is time to focus on why companies – from small start-ups to large corporates – are becoming more heavily invested in targeted marketing on digital platforms. Do you know what digital marketing can offer your business? Let’s take a look at some of the top ways in which resources put into digital marketing will bring you much-needed business growth.
More organic traffic
More than 90% of website pages get no organic search traffic from Google. Though this may shock you, this is one of the reasons why digital marketing includes Search Engine Optimisation (SEO) – an algorithm-driven strategy that improves your Google search ranking and drives traffic to your page. Because many people have installed pop-ups and ad blockers, becoming more relevant through organic searches will bypass this complication completely.
More consumers are using mobile phones
This may not come as a surprise, but statistics show that almost two-thirds of all Google searches are done via mobile phones. Furthermore, if your business has an Instagram page, for example, keep in mind that almost all of these users are on their phones. If you want to capture new customers that are moving from traditional marketing to digital platforms, this could be hugely beneficial for your business growth.
Develop your digital marketing toolkit!
One of the best things about digital marketing is that various solutions can form part of your marketing toolkit. Social media, email campaigns, pay-per-click advertising, and SEO can all be incorporated into your marketing planning, however, this is not so easy if you do not have the expertise. Though this new form of marketing may sound like it would be straightforward to figure out, HVAC Webmasters would be the first to tell you it isn’t: It requires experience, industry know-how, as well as creative people who can provide a holistic service for all your marketing needs.
Useful location-based web searching
There may be global connectivity, but what does this help us if you’re a small business in Texas looking to target specific customers based on their location? Digital marketing incorporates the latest software technology to make web searching more relevant than ever, with reports indicating that out of all mobile searches occurring, 30% are location-related.
If you want to improve your targeting of customers while narrowing down on which consumer groups you’d like to target as your key audience, a digital marketing strategist can help you.
Optimizing your marketing campaigns to incorporate and be integrated with your traditional methods of choice is the best way to go. We cannot ignore online trends which are showing that the way consumers engage with goods and services is changing. And if we don’t want to be left out of the game, it’s time to consider what your digital marketing looks like and importantly, how a digital marketing specialist can help you develop a more integrated strategy for your business needs.