How To Make Money As A Brand Ambassador

A brand ambassador is a person who is hired by a company to promote its products or services. Brand ambassadors are often paid to attend events and meet with potential new customers. They may also be responsible for giving speeches or participating in interviews.

Brand ambassadors serve as spokespersons, seeking to persuade a market audience to purchase a company’s products and services. Although celebrities were formerly the main brand ambassadors, practically anybody can now become a brand ambassador and earn money from it.  

Brand ambassadors typically have excellent communication skills and a deep knowledge of the company’s products or services. They must be able to convincingly sell the company’s products or services to potential customers. A brand representative must also be able to work independently and be self-motivated.

Ladies sitting at trade show discussing products

What are the responsibilities of a brand ambassador?

Brand ambassadors typically have a number of responsibilities, including representing the brand they are promoting, generating interest in the brand and its products or services, and facilitating sales.

To become a brand ambassador, you need to be an outgoing and enthusiastic person with a significant social media presence. Some of the roles and responsibilities of a brand ambassador include:

  • Favorably representing the brand in a number of contexts
  • Contributing to the creation of content
  • Engaging in event promotion
  • Increasing brand recognition through marketing
  • Being an influential member of his or her community
  • Giving comments and feedback on new products and services
  • Using their own social media profiles to promote the brand

Brand representatives typically work at trade shows or in stores to promote a company’s products. They may hand out samples, answer questions about the product, or hold retail demonstrations on how to use it.

Corporate ambassadors may also be responsible for setting up and tearing down displays, or providing information about the product to customers through various social media platforms.

While brand ambassadors are not employees of the company, they are typically required to sign a contract that outlines their responsibilities. This contract may also include requirements such as wearing the company’s apparel while working, or refraining from promoting competing products.

Working as a brand ambassador can be a great way to earn extra money. It can also be a good way to get your foot in the door with a company you’re interested in working for. Brand ambassadors typically work on a part-time basis, which means they can often work around their other commitments.

Some companies may also offer a brand ambassador program for college students or recent graduates. These programs typically last for a set period of time, and provide participants with the opportunity to gain experience in the marketing field.

Brand ambassador programs may also include assigned tasks, such as attending events or conducting research. Participants typically receive a stipend, and may also be eligible for commissions or bonuses.

Ladies working as brand ambassadors

What skills do you need to be a brand ambassador?

Some of the skills that may be needed to be a successful brand ambassador include:

  • excellent communication and people skills
  • enthusiasm
  • a strong knowledge of the products or services being promoted
  • self-motivation to work well independently
  • organizational skills
  • time-management skills
  • creativity
  • adaptability
  • the ability to seek out new opportunities to promote the brand

Communication Skills

In order to be an effective brand ambassador, you will need to have excellent communication skills. This involves being able to speak clearly and concisely about the products or services you are promoting. You will also need to be able to listen to customer feedback and act on it accordingly.


Enthusiasm is another key quality that brand advocates must possess. You should be passionate about the products or services you are promoting and be able to generate excitement in others. This will help you to better engage with customers and promote the brand effectively.

Product Knowledge

A strong knowledge of the products or services you are promoting is essential. This will enable you to answer any questions that customers may have and provide them with accurate information. It is also important to be up-to-date with any changes or new developments in the products or services so that you can effectively promote them.


As a brand ambassador, you will need to be self-motivated in order to work well independently. This means being able to seek out new opportunities and taking initiative to achieve objectives. It is also important to be able to stay motivated even when faced with rejection or negative feedback.

Organizational Skills

Organizational skills are also key for brand ambassadors. This involves being able to keep track of tasks and deadlines, as well as maintaining accurate records. Good organizational skills will help you to effectively promote the brand and meet all objectives.

Time Management Skills

In addition to being organized, brand ambassadors also need to be good at time management. This means being able to prioritize tasks and ensuring that all deadlines are met. Good time management skills are essential in order to be successful in this role.


Creativity is another important quality for brand ambassadors. This involves being able to come up with new and innovative marketing campaigns to promote the brand. You will often work on content creation with the company’s marketing team. It is also important to be able to think outside the box and come up with creative solutions to problems.


Finally, brand ambassadors need to be adaptable. This means being able to adjust to changes quickly and easily. It is also important to be flexible and willing to try new things. Being adaptable will help you to effectively promote the brand and meet all objectives.

Brand Promotion

Being able to seek out new opportunities to promote the brand is a key skill for the best brand ambassadors. This involves being proactive in finding different ways to generate interest and brand awareness of the products or services. It may also involve networking with other businesses or individuals who can help to promote the brand.

Man discussing products as a brand ambassador

What to Know Before becoming an ambassador?

As an ambassador, you are the face of the brand and its products or services. Your goal is to build relationships with customers and prospects, and promote your company in a positive light.

But being an ambassador is not all about schmoozing and making small talk. It takes hard work, dedication, and a genuine interest in your company and its customers.

Here are a few things to keep in mind before becoming an ambassador for your business.

1. It takes hard work: Being an ambassador is not a 9-to-5 job. You’ll need to be available for special events, meet-and-greets, and other promotional opportunities outside of normal working hours. You should also be prepared to put in extra effort to learn about your company’s new products or services, so you can speak confidently and knowledgeably about them.

2. You need to be dedicated: The brand ambassador’s purpose is to build relationships and promote the company, which means you need to be comfortable talking to new people and representing your company in a positive light. You should also be prepared to make a long-term commitment to the ambassador program, as it takes time to see results.

3. A genuine interest is key: In order to be successful as an ambassador, you need to have a genuine interest in your company and its products or services. This will help you build rapport with customers and prospects, and make it easier to sell your company’s products or services.

4. You need to be knowledgeable: As an ambassador, you’ll be expected to speak confidently about your company and its offerings. This means you’ll need to take the time to learn about your company’s products or services, so you can answer questions and address concerns.

5. You need to be flexible: An ambassador’s schedule can be unpredictable, as you’ll need to be available for events and meetings on short notice. This means you’ll need to be flexible with your time, and comfortable with last-minute changes.

If you can commit to the hard work, dedication, and genuine interest that being an ambassador requires, then you’ll be well on your way to success. Keep these things in mind, and you’ll be sure to make a positive impact as an ambassador for your company.

Do brand ambassadors get paid?

The salary of a brand ambassador can vary depending on the company, the products or services being promoted, and the ambassador’s experience. However, most brand ambassadors earn between $30,000 and $50,000 per year.

Most brand ambassadors get paid an hourly wage. Some brand ambassadors may also receive commission for sales they generate.

However, brand ambassadors are not employees of the company whose products they promote. Instead, they are independent contractors. This means that they are responsible for their own taxes and other business expenses.

How many followers do you need to be a brand ambassador?

There is no set number of followers that you need to be a good brand ambassador. Some brands may prefer to work with ambassadors who have a large following over 1,000, while others may be more interested in working with ambassadors who are highly engaged with their target audience, even if they have fewer followers.

The more social media platforms you’re active on, the better. Some brands may want ambassadors who only have a following on one platform, while others may want ambassadors who are active on multiple platforms.

Word of mouth marketing is a tried and true marketing strategy. When real people promote a brand with social media posts, there is a personal connection that causes followers to trust the brand themselves.

The key is to be active with your online presence and engaged with your audience, regardless of how many followers you have. In the end, it really depends on the brand and what they’re looking for in an ambassador.

Social media posts from influencer

What is the difference between a brand ambassador and an influencer?

There are a few key differences between brand ambassadors and influencers. Brand ambassadors are typically more closely associated with a single brand, whereas influencers have a larger following and may work with multiple brands.

Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole. These individuals, known as influencers, are typically social media personalities with a large following. Brand ambassadors, on the other hand, are more like spokespeople for a particular brand.

Brand ambassadors are also more likely to participate in promotional activities such as events or product launches, whereas influencers generally focus on creating content that promotes a brand. Finally, brand ambassadors are typically paid for their work, while influencers may or may not receive compensation.

In general, influencers have more sway than brand ambassadors. Their large followings give them the power to reach a wider audience at once and influence their purchasing decisions. Brand ambassadors may have smaller audiences but they play an important role in building long-term partnerships to drive sales.

Is it worth being a brand ambassador?

There are pros and cons to being a brand ambassador. Some people view it as a positive because it can be a way to make money and promote products that they’re passionate about. Others see it as a negative because it can be time-consuming and demanding.

In the end, whether or not being a brand ambassador is worth it is up to the individual. Some people may find it to be a great experience, while others may not. It really depends on what you’re looking for and what you’re willing to put into it.

If you’re interested in becoming a brand ambassador, the best way to find opportunities is to search online job boards or contact companies directly. There are also a number of agencies that specialize in connecting brands with ambassadors. These agencies can help you find opportunities that match your skills and interests.

Man doing podcast as a brand influencer

What are brand ambassador programs?

A brand ambassador program is a formal partnership between a brand and a brand ambassador. It is created by brands to outline collaboration details and to formalize the relations between the two parties. A brand ambassador program simplifies the selection process since all of the prerequisites for applicants, and also the benefits they will receive once hired, are specified in the program. Typically, the tasks and credentials required to be selected are also specified.

A brand ambassador represents a business both offline and online by promoting their products and services, posting brand-related content on a website or on social media, and attending branded events. The brand ambassador is the face of the brand, and they star in commercials and features on billboards as well as other promotional materials. In exchange, he is compensated through money or receives free services or products from the business or brand they are promoting.

4 types of brand ambassador programs

Here are some of the most prevalent sorts of programs used by brands. Read more about them and select the best one for your brand ambassador collaboration.

1. Affiliate Brand Ambassador Program

On an affiliate basis, brands collaborate with brand ambassadors to promote products or services. For example, an influencer endorses a service or product on social media and includes a website link to increase traffic to the brand’s website. The influencer then receives a commission after every purchase which is as a result of his marketing.

Whenever a person referred by the affiliate completes the desired action on the site, the brand must pay the ambassador a predetermined sum or a percentage. A desired action could refer to a purchase, an order, or even a subscription.

2. Requirement-driven brand ambassador program

This is a short-term program in which brand ambassadors must execute particular tasks for a brand within a set time frame. It is a program that is typically used for seasonal promotions and whenever a new product is introduced.

Brands attract a large number of ambassadors and equip them to represent the brand to their own audiences. Because selected social media personalities have a lot of followers, many people are likely to be reached during the campaign.

3. Program for Campus/College Ambassadors

This type of initiative involves college students. Most times, marketers aim to form partnerships with students in order to gain support from “Gen Z” and “Gen Y” groups. Participants of college programs receive several benefits in exchange for representing the business and recruiting additional clients their age.

This is a great opportunity to make money while also gaining useful experience in marketing, public relations, and sales, among other things. As campus ambassadors advance in their careers, brands get more devoted clients among the young population.

4. Employee ambassador program

Brand employees are regarded as one of the most trustworthy marketing sources. These people know everything and are in a position to represent the company in the best possible light. Furthermore, from the customer’s perspective, employees cannot lie or give bad advice since they work for a corporation.

Employees who are happy with their jobs are more likely to distribute positive comments about their employers than those who are dissatisfied with their jobs. Clients and partners begin to associate the brand with these people and remember their positive attitude about it.

Platforms to get brand ambassador jobs


Fourstarzz is a platform that lets you build a brand ambassador profile so that firms interested in paid partnerships can discover you.

Simply sign up as an ambassador and create your profile to be included as a brand ambassador. Brands that use Fourstarzz to locate brand ambassadors search the database, and if your profile matches the parameters of their campaign, they’ll contact you to propose their project. 

2. Tidal

Tidal is a huge influencer network where you can interact with businesses and get possibilities to collaborate with them. To become a brand ambassador, you must first sign up and create a profile. A thorough profile should have information about you, as well as links to your social media sites. Whenever there is a project that matches your profile, you will receive a request and will be able to negotiate with the business.

3. Open Influence

Open Influence is an excellent influencer database where you can find brand ambassador opportunities.

You must sign up and complete your profile in order to be featured and evaluated for potential campaigns. When Open Influence gets a project that meets your profile, they’ll reach out to you personally to discuss the details. If you find the project appealing, Open Influence will put you directly in touch with the brand.

4. Tribe

Tribe is a great platform to promote products or services from brands that you are already using.

The first step to get started is to sign up for the platform. After you do this, pick the brand that you want to promote. Put up a post promoting their product or service, set up a price for the post, and submit it for approval. If your post fulfills the requirements of the brand, they will compensate you for sharing it.

5. Tapinfluence

Tapinfluence is a popular site that can help you acquire exposure to big brands. 

To get a brand ambassador opportunity on this platform, sign up and create a profile. Once you do this, connect the profile to your socials and set your rates. You can include details about your interests and the kind of content you would like to share. If your profile and interests are what the brand campaign managers are looking for, they will get in touch with you. You can then bid on their projects. 

6. Captiv8 

Captiv8 connects you with firms undertaking influencer campaigns and searching for brand ambassadors.

Sign up to the platform and create a profile to get added to their database of influencers. Brands appreciate seeing comprehensive profiles, so make sure to connect your social media accounts and highlight your content. Brands search Captiv8’s influencer database for influencers, and if your profile matches their requirements, they’ll reach out to you with an offer.

7. CrewFire

CrewFire is the leading all-in-one brand ambassador management platform.

CrewFire helps brands find and manage their army of ambassadors to support their marketing efforts by promoting content on social media, thus driving more sales and growing their business. It is a highly effective tool that helps entrepreneurial teams to build fantastic brands.

As a brand ambassador, you can join CrewFire and support the brands you love. The app is simple and intuitive for all users. After signing up to be a brand ambassador at CrewFire, you can choose a brand you want to represent. After that, the chosen brand will approve or reject your application; meanwhile, you will see the “pending approval” page.

You get an email when the chosen brand approves or rejects your application. If they accept you as their brand ambassador, you’ll receive SMS or email notifications each time an activity is assigned for you by the brand, and you are expected to complete it. It is as simple as that and very effective for both ambassadors and brands.

Lady taking selfie for social media posts


How do brand ambassadors get paid?

Salaries for brand ambassadors vary widely because most brand ambassadors work flexible hours. This means that their pay varies from different companies. Salary, hourly rates, and commission are the most common sources of payment for brand ambassadors.

As per websites such as Indeed, Glassdoor, and Payscale, the average income for a brand ambassador is from around $20,000 to $58,000 per year. For brand ambassadors paid on an hourly basis, the average hourly wage is from $10 to $16.

In some circumstances, corporations will compensate ambassadors on a commission basis instead of an hourly fee to encourage lead generation and the distribution of promotional materials.

Can you make money being a brand ambassador on Instagram?

Instagram can undoubtedly be used to make money. It’s a massive market with enormous potential for anyone looking to do so. The most obvious tactic is to amass a sizable following and generate money by uploading sponsored content.

Many users prefer Instagram growth service to boost their profile rapidly. Nevertheless, that’s not the only method to monetize your Instagram account. The most important and initial step is to select the appropriate niche.

You may monetize your Instagram account in a variety of ways. They are broadly classified into two types, which include promoting your own products and services and also monetizing your profile.

How do I become an ambassador for a brand?

To become a brand ambassador, the first thing you need to do is set up social media accounts and build engagement. You should also start looking for brands that are compatible. Look at your interests and find brands that line up with them.

Create a consistent online persona and connect with your followers to grow your platforms. Also, involve your audience to increase interactions. Make contact with relevant brands and start filling out applications to become a brand ambassador.

Do brand ambassadors get free stuff?

Many brand ambassadors do receive free products or services as part of their compensation, but not all do. Some brand ambassadors may instead receive a discount on the products or services they promote, or they may simply be paid a flat fee for their work. So, while some brand ambassadors may get free stuff, others may not.

Pam Wiselogel
Pam Wiselogel

Hi, I'm Pam! A corporate girl turned entrepreneur who has been working from home for over 20 years and loving it. From a corporate IT Director to an online business owner, I found success while working remotely (sometimes in my PJs). I've been able to find balance in life and career and love to share what I've learned with others. With my master's degree in software engineering and a career in technology, my drive is to help others learn how to bypass the hurdles and technology challenges to gain the confidence to build the dream business they've always wanted to reach financial freedom. My work has been quoted on Forbes, Bloomberg, European Business Review, Hive, and Business Partner Magazine to name a few. Click my little head above to read all of my posts!

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