New-era media careers are great fun! Becoming a YouTuber might be your old dream or a lightning strike of an idea. Or-r-r, you have already started posting according to your schedule and are waiting for your audience to grow. But have you ensured users will not click competitor’s video rather than your own?
Let’s not waste time discussing obvious things you need to succeed, like a nice PC, camera, and some instruments for lighting and editing. Instead, this post focuses on how to attain success with the informational component and ensure that your YouTube channel — regardless of its specifics — appears as the #1 suggestion on the screens of users.
Step 1: Get a YouTube Success Tracking Tool
Your existing YouTube channel might already be stellar, but its rank might still be low. That is when a YouTube rank checker is necessary because that software lets YouTubers
- Monitor their ranking
- Track Google video features
- Research competitors who elucidate resembling or identical topics
- Optimize keywords and key phrases that boost your visibility on the platform
- Localize audiences
- Have automated checks and form reports from them to identify your channel’s strengths, weaknesses, and okay features.
Here is a general rank tracker that can also be useful for identical purposes, but it is wiser to get a platform-focused application that “comprehends” how YouTube SERP — Search Engine Results Pages — function and make your videos appear at the top or get lost in the informational noise.
Step 2: Identify Your Competitors and Analyze Them
Even though the rules of “survival” on YouTube are not strict, and you can post content for any niche without worrying that others might outshine you, it is still wise to analyze those who create similar videos. Note that this point is not about following their patterns and copying any ideas — please do not do that!
Your YouTube channel should not be a replica of someone else’s project. Yet, you can focus on topics your competitors elucidate and use youtube seo tools to find blank spots in their answers to the audience’s questions.
For example, they focus on specific aspects of a topic (e.g., traveling) and leave some other ones uncovered or rarely discussed — it might be your opportunity to succeed and overrank your rivals, clarifying the answer to that question! A YouTube rank tracker will help you identify the overall metrics of competitors’ channels and see their strengths.
Step 3: Keyword Work, Titling, and Description
Keywords are essential because they help Google find your videos and understand what kind of content is in your video. Yet, keywords may sound spammy — if they look unnatural in titles, descriptions, or tags (e.g., “cheap camera video reviews”), YouTube might even demote your page. Thus, sustain an equilibrium between key phrases and ensure you still work for people, not the search engine.
Also, several keyword metrics can help you identify key phrases that instantly boost your visibility. So, be attentive to
- Search volumes. Your YouTube rank checker can show how many searches are on one keyword or several phrases. High-volume keywords are searched more than low-volume ones.
- KD — Keyword Difficulty. That significative explains how challenging it is to use this keyword to get more attention to the content where you use the phrase. 50+ KD is already a red flag. Focusing on keywords with 20-40KD and high volumes (over 1000) is wiser.
- Keyword Length. Longer key phrases are usually more targeted and less competitive, so using those that carry 3+ words can help you categorize your video more successfully. One-word keywords tend to be too general and overused, making videos with them get lost in the info ocean. Combining general keywords with specific ones is optimal!
- Keyword ranking by location. Your video might be more popular in some regions and even particular cities. Use AI to see where your keywords rank better and increase the chance of being in the top position in those areas, and your video will get more exposure.
- Keyword consistency. Including two or more major keywords in your video title and description that are most relevant to the topic is a must.
Step 4: Check Your Audience by Geo
Sometimes English-speaking YouTubers discover that their content is popular in Spain, Germany, Slovakia, Poland — literally any country except for their target audience. When that happens, YouTubers can grip the golden opportunity to optimize their content for regions that give them the most interactions, like likes and comments.
For instance, it might be wise to make subtitles for your videos (if you speak another language) or try to connect with the audience that has found you regardless of time and space. It should be easier for the EU countries (for example, Italian and Spanish languages are very similar, and it is easy to create content for both segments) and a bit challenging for the US YouTubers.
Still, if linguistics is your strength, you can get a significant popularity boost like that!
Step 5: Ensure You Save All Check Results to Have the Full Picture of Your Growth
Data from your checker is essential because you can pinpoint your ups and downs and identify challenges that make your videos rank down. You can do that by
- Comparing the video performance in different months and years
- Checking the click-through rate (CTR) of your channel to see if your content is still competitive
- Analyzing the key phrases that make your videos rank up/down.
Save that information to see the dynamics of your growth, correct your strategies, and get more reach! If you use extra tools that systematize information of that kind for you, it will be easier to pin what makes your videos successful or less visible.
By following these five steps, you can ensure that your YouTube channel is growing and that there are no challenges for your content. With consistent work and optimal video presentation, you can grow your audience and become #1. Remember that every mistake is a mere event to learn from, stay positive, and make more great YouTube videos!