Working from home is bringing more opportunities than ever before, and this year is no different. If you love helping people and want to take your compassionate and caring nature one step further, a career in life coaching may be the right option. Below is a guide to creating a work-from-home life coaching business.
How To Become A Life Coach
Before getting started with the basics of creating a life coaching business, you first need to know how to become a life coach. If you want to start your business from home, an online life coach certification is the quickest and easiest way to get certified. The iNLP Center has a life coach certification program that is completely online, meaning you don’t even need to leave your house to become a certified and professional life coach.
Their program also includes the option to pay via installments, and they offer live virtual classes to attend each week, so you will never feel alone while learning. Although you can start a life coaching business without the certification, you are likely to attract fewer clients, and it will be harder to gain trust in the coaching community.
When clients are expecting you to help with real-life situations, you must have the right education. A life coaching course can train and guide you through scenarios, so you are better prepared to give your clients the support and information they need.
Choosing Online Or In-Person Sessions
When you work from home, you have one of two options; either set up a dedicated life coaching space in your home for clients to visit or create an online life coaching business. The latter is the most preferred option for many life coaches, as creating an online business means you can attract a much larger audience and give sessions no matter where your clients are based.
You may also want to go with a hybrid form of life coaching, where you offer both in-person and online sessions, depending on the client. When creating an online life coaching business, you can host sessions over Skype or Zoom.
Find Your Niche
Life has a lot of challenges to throw at us, meaning there are many routes to go down when choosing the right niche for your business. You may want to choose something that you have conquered yourself, such as health and fitness. There is a lot of competition within this sector though, so you need to know how to market yourself effectively and find your unique selling point.
If you lost a lot of weight or beat an eating disorder, use this experience as a marketing technique. Clients are more likely to sign up with a coach who has been through a similar experience themselves, as you will feel relatable.
The problem with targeting a large demographic is finding the right clients. If a client is looking for help with their spiritual journey, they are more likely to look for a spiritual life coach rather than just a life coach. Another client may be more interested in holistic life coaching. Your niche can be anything you want it to be, meaning you can choose something you are passionate about, such as quitting smoking, phobias, or careers. Once you have decided on a niche, it is easier to market yourself to your target audience.
Types Of Coaching Session
There are many formats in which you can coach your clients, such as one-to-one or group sessions. You may also want to start a membership area, where clients can access videos, training materials, tools, and a community of like-minded individuals looking for the same outcome.
One-to-one coaching is the most common form of coaching and will provide the most intimate level of coaching for clients. This is a space you can focus on one client at a time, homing in on their specific needs and goals. Many clients prefer this method, as it is personalized to them.
Group coaching is recommended for coaches who have a little more experience and problem-solving skills. It is also a great way to coach to maximize profit, as you give sessions to multiple clients in the same area. It can also be beneficial for clients to see others going through similar things.
Often, they will build a community between themselves, where they help each other solve problems and chat about their experiences. Group sizes can be as large or small as you want them to be, so if you notice some clients have a similar experience and issues, you may want to create some one-to-one and group sessions.
Marketing Your Life Coaching Business
Marketing is a huge part of your business, especially when working from home. Luckily, there are many ways to advertise online that can increase traffic to your website. You also need to understand the basics of SEO, so you can attract your target audience to your website through Google searches and rankings. Create an online blog, writing about your niche and bearing in mind your target audience.
Start a YouTube channel or podcast where you offer free advice without giving too much away. Create online advertisements for your area or globally if you are going to create an online business. Begin an email marketing campaign that clients can sign up for through your website or social media channels. Use as many platforms of social media as you can, as this is one of the biggest and most important marketing tools.
Follow other life coaches, join in with online conversations and network your business. You can also reach out to experienced coaches and ask for referrals or recommendations to find your first clients. Do not forget to create a brand and name for your life coaching business, as this will improve brand recognition.
When creating a work-from-home life coaching business, you should consider taking a life coaching course so you have all the tools at your disposal to create a business that gets results. Decide whether you will work online or in-person, or a mixture of both. Find your niche and preferred style of coaching and start marketing your life coaching business to the masses via social media and ads.